Is the Wi-Fi provided in serviced accommodation any good?

The Wi-Fi for serviced accommodation that is provided by operators is often cheap and unreliable. Wi-Fi is something that landlords should include as it helps to increase demand and improve the experience of your customers. For the best results, the connection needs to be strong and reliable.

90.7% of customer reviews online pinpoint the fact that insufficient Wi-Fi in serviced accommodation makes their trip unsatisfactory as they are not able to stay in touch with relations over social media, email, video calls etc. without using their mobile data. Being able to conduct business or speak to loved ones while travelling is of the upmost importance for visitors.

What do the results tell us?

When taking a closer look at online reviews, the 90.7% of customers who said that they were not content with the Wi-Fi supplied they mainly seem to focus around three main points:

  • Most reviews stated that the free Wi-Fi in serviced accommodation can only be accessed in reception.
  • The signal is not strong enough across all the rooms.
  • Most apartments made up of many floors do not get good strength or any Wi-Fi connection on the top floors.

The other 9.3% were satisfied with the Wi-Fi provided for the price they paid for the accommodation. So why is this important? Insufficient Wi-Fi access can decrease occupancy rates and the average daily rates. To conclude, even temporary tenants want easy access to the internet.

How does internet access this affect the occupancy rates?

If the Wi-Fi provided for serviced accommodation is not sufficient, customers will write bad reviews online. These online reviews will, in turn, decrease the occupancy rate as clients will not book an apartment that has bad reviews.

2017 saw a result of an 81.7% occupancy rate for the UK. London saw an increase of 2.2% (83.8%) and  Edinburgh saw an increase of 0.4% (84.4%), whereas the rest of the UK saw a decline of 1.7% (79.7%). The increase in occupancy rates has led to an increase in ADR (Average Daily Rate).

What is Average Daily Rate>

The average daily rate for depends on the location, and size of the accommodation. In total, the UK’s ADR increased by an average of 5.4% to £148.80. London’s ADR increased by 9.8% (£194.74), Edinburgh reported growth in ADR by 7.3% (£119.21). Manchester saw a decrease in ADR of 3.4% (£100.09).

How can we help with Wi-Fi in serviced accommodation?

By making your properties more attractive to prospective guests, Landlord Broadband can help you increase your occupancy rate and ADR. And, as you would expect from a fully managed service, our team will take care of everything. From initial setup to providing full helpdesk support for guests’ Wi-Fi queries we handle it all.

What’s more, please note that you will benefit from our full equipment guarantee, protection against tenant misuse, no-cost exposure and a single bill for easy cost management. Visit our Serviced Accommodation page for more about our managed internet services. You can send a message to our email address at, or call 0333 577 0600.