In conjunction with the growth of platforms like AirBnb, we have seen demand for serviced accommodation is growing. Owners of serviced accommodation are able to make their business boom firstly with reliable super-fast Wi-Fi for serviced apartments, secondly with Added Value services and thirdly a top online marketing strategy.

As the numbers show, hotel’s aren’t the assumed choice for short stay accommodation anymore. This is because serviced apartments are the newer, more stylish relaxed alternative. Short-stay lets attract professionals and holidaymakers alike, such as customers are looking for the comfort, privacy and reliability that serviced apartments bring.


We know that Wi-Fi is a key element of business travelling and holidaying alike. Conference calls & sharing holiday snaps can be considered equally important to the bill payer. This is particularly true of Wi-Fi for short lets and serviced apartment Wi-Fi. According to NETGEAR, “As many as 73% of guests wouldn’t return to serviced accommodation with poor Wi-Fi. Conversely, guests who are happy with the Wi-Fi will spend 50% more money than average on their stay.” (Duocall)

2. Added value services

As a property owner you can use your Serviced accommodation to “wow” guests with extra services. You can do this by making your guests stay extra convenient with these add-ons. Hosts can include free serviced apartment Wi-Fi, airport transfers or stock food in the fridge upon arrival for the customer. Alternatively the guests might request more luxurious offerings such as chauffeur service, or champagne and flowers being laid out in the room. Cleaning services are also important, and guests will consider these an essential feature of a serviced accommodation stay.

3. Online marketing strategy

A property owner can maximise their online profile using websites such as AirBnb. Using vibrant images, descriptions and useful information to boost your page. Using your target market you can tailor your online adverts using Facebook and Twitter Ads. In addition these adverts can be aimed at very specific groups of people. An example of this targeting is: 30 year old bankers looking for Wi-Fi for serviced apartments in Manchester. We advise that you should  put some intensive research into getting your brand and your property under the noses of potential customers. If you have a website, looking into SEO key terms and making it as user friendly as possible is key to success.

Our services

Landlord Broadband’s fully managed internet service ensures that all guests will be happy with their internet connection. If not, there is a 24/7/365 support helpdesk available. With a no dead zone guarantee, our Wi-Fi is bound to receive positive reviews that can help to create repeat customers. For more information on how you can get your Serviced Apartment Business off the ground or for info on Wi-Fi for short lets contact us here.