Digital transformation in housing associations is the integration of technology into the workplace to optimise the organisation’s services. To expand, it is a new business strategy being implemented across the housing sector.

Digital innovation can greatly improve the customer service experience by increasing efficiency reducing the waste of time and resources. With the Internet of Things and automation taking over, business must keep up with technology in order to stay competitive. In other words, it is very apparent that digital transformations are fundamental to the modernity of businesses and their services, and are an important part of the overall customer experience.

In this digital age, businesses must go beyond simply purchasing and using new technology. Therefore, successful digital transformations require structural changes.

For example:

  • Employees should be trained to use/implement the new technology into the business to optimise the improvements made. In addition, teaching employees how to utilise the technology within their roles will help the company to reach their goals.
  • New systems should seamlessly integrate into the old ones. In other words, introducing more systems should improve the service and make it easier for employees to carry out their tasks.
  • Have a business model that allows for digital improvements to be made. Having the right infrastructure can optimise the transformation so that organisations can get the best results possible.

There are many benefits to digital transformation for housing associations, including:

Digital Transformations and Cost-control

Digital transformations can help with controlling costs within businesses long-term. Despite digital transformations initially being costly, the money and time saved on inefficient technology and systems will accumulate. Redistributing the resources saved can help improve other areas of the business where necessary.

Automation and Artificial Intelligence for Housing Associations

Using automation and artificial intelligence can improve the flexibility of the service for both the supplier and customer. Furthermore, automation and artificial intelligence can help businesses to provide easy and quick services. They save employee time, which can be reinvested into other aspects of the company.

Customers/tenants could use these changes to book repairs, pay rent and access support online. Moreover, this would give customers a choice of how they can use and access the service. Accessibility is important to those who need to access information and services remotely and for those who find social interactions difficult. Therefore, digital transformations are important as they can promote digital inclusion and allow for better accessibility within the service. For instance, having an AI chat function would be a hassle-free way to quickly answer questions from customers.

Virtual Viewings in the Housing Sector

Virtual viewings are a huge opportunity for housing associations. They are not a compromise; they are a valuable resource that can transform the way the housing sector works. Most importantly, virtual viewings can be just as in-depth and helpful as in-person ones. Decreasing unnecessary travel can enable businesses to hold viewings more frequently and allow businesses and customers to save money.

How Landlord Broadband Can Help

Digital transformations start with incredible Wi-Fi. Landlord Broadband can offer reliable, super-fast, managed internet for property organisations including Housing Associations. Our Wi-Fi comes with a No Dead-Zone Guarantee and a No Trip Hazard Guarantee. In addition, we offer protection against tenant misuse and a single portfolio bill for your convenience. We have expert staff who offer 24/7/365 support. Click here for the free assessment form or contact us for more information on our bespoke broadband services.

Written by Ayeisha Thompson

Marketing Assistant – Housing Association Specialist

Published: 23/04/21